Habitat Hampers 2022

The state of the world as it is now doesn’t stop us from celebrating small winnings in life. After purging our misdeeds on the holy month, we come out blessed and victorious. Sure, we are still experiencing the weird situation from a global pandemic. But in the light of a new dawn, things are going to be alright.

Last Ramadhan, we, the Habitat Group, celebrated the holy Ramadhan month & Eid al-Fitr alongside our dearest friends and partners. We shared our home-crafted coffee latte & fusion tea, wrapped in an illustrated scarf with a witty, raw style of illustration and graphic elements to bring joy into this Ramadhan amid a chaotic pandemic. We tried our best to convey an honest, childish, and warm visual expression by balancing the holiness of Ramadhan with warm and joyous colors on top of white background. It is our first artwork together as the newborn Habitat Group (POT Branding House, Studio Wangun, Tabo, Mahardika, and Capdangu).

The logotype is crafted from organic shapes that come together to form the word "HABITAT," imbuing it with a sense of vitality and life. The layout design is meticulously structured, exuding a sense of serenity and purity with a touch of warmth through subtle colors. The typeface selected features a classic script and predominantly friendly sans-serif. However, the verbal communication and illustrations take a more playful and doodle-like approach, reflecting our honesty during these times and harking back to our roots.

Incorporating these elements, our design encapsulates a unique blend of precision and creativity, offering a glimpse into our current journey while visually portraying a return to our origins.

Creative Director. Wicky Syailendra & Bayu Rengga Mauludy
Art Director. Wicky Syailendra & Aulia Akbar
Designer. Kholis Dzikrillah
Illustrator. Raisha Alifia
Design Writer. Alka Maula & Risabella Miranda
Photographer. Izhar Fathurohim & Bayu Rengga Mauludy
Stylist. Sasha Yuliana
© Habitat Group